Promoting positive outcomes for children by:

1. Basing our work on the best interest of the child
2. Focusing on sustainable changes in the lives of children
3. Supporting child rights and child agency

Demonstrating integrity, openness and honesty, including stewardship of all resources, by:

1. Being accountable to our stakeholders, for actions and results
2. Practicing good business ethics
3. Being transparent in our relationships

Upholding the respect and value of the individual by:

1. Upholding the intrinsic dignity and worth of every child
2. Investing in and caring for our staff
3. Building trustful relationships